Whatsapp Lead Management Report

This tutorial walks you through the newly added WhatsApp Lead Management Report under the Stats section in Control Auto, designed to help you monitor lead quality, response performance, and conversion opportunities.

Accessing the Report

Under Stats, you will now find two sections:

• Platform Stats – performance insights based on activity across DubiCars

• Lead Management Reports – dedicated WhatsApp lead performance dashboard

This report includes all key metrics from the previous local report, along with deeper lead insights.

Smart Filtering

Use the top filters to customize your view:

• Date Range – preset or custom dates

• Location Filter – Local vs Export leads

• Granularity – Daily, Weekly, or Monthly trend view

Badge Performance

Track your progress toward the Highly Responsive Badge.

The dashboard shows:

• Current response rate

• Average response time

• Required benchmark targets

• Evaluation cycle timeline

This helps your dealership understand what is needed to earn and maintain the badge.

Lead Performance Overview

Monitor key lead metrics including:

• Total leads

• Duplicate leads

• Responded vs non-responded leads

• Response rate

• Average response time

• Business response time

• Engaged vs cold leads

Leads responded to within 30 minutes are classified as engaged, aligned with industry best practices.

Deeper Lead Insights

Gain advanced visibility into:

• Exclusive vs shared leads

• Shared lead overlap with other dealerships

• Lead trends over time

• Leads by hour of day

• Agent-wise performance

• Customer reviews and ratings

Inventory Performance

Identify which stock drives the most buyer interest with breakdowns by:

• Top-performing makes

• Top-performing models

• Top-performing model years

Use this report to improve response times, optimize agent performance, convert more buyers, and work toward earning the Highly Responsive Badge.